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Wednesday, March 28, 2012

Project 3: Designing an alphabet from a logotype.

Project 2: Text type, letter, word and image.

I would like you to experiment with
typographic parameters. This project is about typographic explo-
ration. Be prepared to for challenging unconventional reading and
kinetic visual experience. Use word “Type” as a visually active element. Also use one of the letters in an active way. Finally you will be using an image. Consider composition, read path, and syntactic and kinetic relations. Be creative and experimental.

NOTE:
Size: 40/40cm.

Project 1: Traditional and Modern Page layout Principles

Designing with text

As you all know the pages of a book and the type under a headline are usually composed for easy reading. When much textual information introduced in a layout, one starts dealing with the overall look of the text block. The designer can control the look of the text block by specifying point size, type face, letter spacing, word spacing and other aspects of it. Text may be centred, asymmetrical, left or right aligned. Consider all those aspects of it. Design your given text according to readability rules.

Do not forget; text should be readable and legible but that does not mean it should be boring. Consider applying rules but make it inviting also.


Size: Two A4 size paper. ( A spread)



Given Date: Feb. 08
Due to: Feb. 29.

Monday, February 13, 2012

20th Century Type Designers List

Dear Students you can select the designer from the list and let me know.

20th Century Type Designers

Paul Renner (1878-1956) Futura
Morris Fuller Benton( 1872-1948) Franklin Gothic
Herb Lubalin (1918-1981) Avant Garde
Eric Gill (1882-1940) Gill Sans
Frederic W. Goudy (1865-1947) Gaudy
Bruce Rogers (1870-1957) Centaur
Rudolf Koch (1876-1934) Kabel
William Addison Dwiggins (1880-1956) Metro
Victor Hammer (1882-1967) American UncialTM Font Family
Stanley Morison (1889-1967) Times New Roman
Jan van Krimpen (1892-1958) Spectrum
Georg Trump (1896-1985) Berthold City
Joseph Blumenthal (1897-1990) Spiral
Robert Hunter Middleton (1898-1985) Coronet
Berthold Wolpe (1905-89) Albertus
Roger Excoffon (1910-1983) Antique Olive
Hermann Zapf (1918-) Optima
Aldo Novarese (1920-1995) Eurostile
Adrian Frutiger (1928-) Univers
Matthew Carter (1937-) Verdana
Piero De Macchi (1937-) Nomina
Gerard Unger (1942-) Hollander
Summer Stone (1945-) Stone sans
Robert Slimbach (1956-) Myriad
Carol Twombly (1959-) Myriad
Zuzana Licko (1961-) Mrs Eaves
Max Miedinger (1910-1980) Helvetica
Jan Tschold (1905-1989) Sabon
Barry Deck (1962-) Template Gothic